Web Project

Harborline Logistics Marketing Site

For Harborline Logistics · 2024 · 10 weeks

6.4x Increase in quote requests
94 Lighthouse performance score
42% Lower bounce rate

A rebuilt marketing site and quote-request funnel that turned an ignored contact form into a real lead source.

01 Overview

Harborline's old site was a static brochure with a contact form nobody used. We rebuilt it around a structured, multi-step quote request flow and case-study driven content, so the site could actually generate sales conversations instead of just existing.

02 The Challenge

The existing site generated fewer than five quote requests a month despite meaningful organic traffic — the form was long, generic, and buried three clicks deep.

03 The Solution

We redesigned the information architecture around service routes and industries served, added a short multi-step quote form with progress indication, and rebuilt the site for Core Web Vitals compliance.

WordPress PHP MySQL Tailwind CSS
Homepage, service pages, and the multi-step quote request flow — screenshots available on request under client NDA.
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We went from a website nobody used to our number two lead source in under two months.

Client Name · Marketing Director, Harborline Logistics
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